Building a more efficient, resilient and sustainable global trade is the strategic transformation driven by Rodolphe Saadé, Chairman and Chief Executive Officer of the CMA CGM Group. This new ambition is embodied by BETTER WAYS, the Group’s new signature. Drawing upon CMA CGM’s history and the core values that have supported its development for more than 40 years, the Group is launching a global communications campaign with a powerful key visual linking people, technology and the planet.