At Alstom, the passenger experience is approached in a holistic manner and encompasses all elements that will influence the perceptions of the traveller during the whole journey. Anne Bigand, Alstom’s passenger experience director, shines some light on what contributes to passenger experience and how it feeds into the train-design process. With a Master of Arts degree in product design, Anne Bigand began her career in London and then Paris, working with product design companies and industrial enterprises in the development of solutions, to improve the quality of use by consumers and enhance the brand value. Creative and passionate, she draws her resources from outside the office in drama and singing, crafts and sports, and travelling with family and friends. (....)