For small businesses, e-commerce offers opportunities to reach new customers, but turning an online presence into a sustainable business requires more than access to a digital marketplace. Entrepreneurs need practical knowledge to navigate online platforms, develop their businesses and manage the delivery of their products.
In Ukraine and Türkiye, postal operators are helping entrepreneurs acquire these skills through training and capacity building, complemented by practical support that enables them to participate more effectively in the digital economy.
Turning knowledge into business opportunities
Established in 2016, Ukrposhta’s E-Export School helps Ukrainian entrepreneurs enter international e-commerce through practical training, guidance and opportunities to learn from experienced sellers.
For Maksym Gopanchuk, founder of KGUmusic and MG Leather Work, the journey began in 2012, when he started selling accessories for wind instruments on eBay. His business generated only a few dozen sales each month, and he lacked the knowledge to expand it (....)