Transforming East Coast Distribution for Growth
Business Challenge
A global sports and outdoor apparel brand faced growing inefficiencies in its U.S. distribution network as direct-to-consumer (DTC) demand surged. Its primary distribution center had exceeded capacity, forcing costly offsite storage, while its East Coast facility struggled with labor shortages, inefficient workflows, and a lack of automation. Without a dedicated East Coast fulfillment strategy, the company relied on long transit times and expedited shipping, driving up operational costs and impacting service levels. Additionally, facility constraints and manual processes slowed order fulfillment, creating challenges in meeting customer expectations.
With continued DTC growth and evolving market demands, the company needed a scalable, cost-effective solution to improve distribution efficiency. It required a future-ready strategy that optimized space, streamlined operations, and reduced reliance on manual labor. The company partnered with Miebach to evaluate its network, identify operational gaps, and design a resilient distribution model capable of supporting long-term growth. (....)