Pressemitteilung: Deutsche Binnenreederei becomes Rhenus PartnerShip Berlin: New brand identity from 2026

• From 1 January 2026, Deutsche Binnenreederei (DBR) will operate under the name ‘Rhenus PartnerShip Berlin’
• New brand identity strengthens visibility and combines decades of inland waterway transport expertise from DBR and Rhenus under one brand
• Structures, locations and services remain unchanged
Deutsche Binnenreederei (DBR), a member of the Rhenus Group since 2020, will operate under the name ‘Rhenus PartnerShip Berlin’ from 1 January 2026. With this rebranding, the company is emphasising its affiliation with the Rhenus Group and is focusing on a uniform brand identity in European inland waterway transport.
New brand identity for major industry player
Since its foundation in 1949, Deutsche Binnenreederei has stood for competence and reliability in freight transport on inland waterways in eastern Germany and Poland, as well as in the North German canal network. With its focus on containers, bulk and heavy goods and a large, powerful fleet, DBR is a major player in the industry. Its brand-effective integration into the Rhenus Group strengthens the joint presence in the East German canal network, in Poland and throughout the European inland waterway network as far as the Benelux countries, France and along the Danube.
A step into the future – and back to the roots (....)

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-> Pressemitteilung: Deutsche Binnenreederei becomes Rhenus PartnerShip Berlin: New brand identity from 2026

Quelle: Rhenus AG & Co.KG

Stichwörter: Rhenus AG & Co.KG, Deutsche Binnenreederei, Rhenus PartnerShip Berlin, New brand identity, inland waterway transport, Structures, locations, services, unchanged

Kategorie(n): Geschäftsmodelle & Strategien