According to data reported in 2024, 23.8% of EU enterprises conducted online sales in 2023, which was 6.6 percentage points (pp) higher than in 2013 (17.2%). Among the EU countries, Lithuania had the highest share of enterprises engaging in online sales at 42.1%, ahead of Ireland (39.6%) and Denmark (38.8%). At the other end of the scale, Luxembourg had the lowest share at 12.2%, followed by Romania (14.7%) and Bulgaria (15.1%). Regarding the size of the enterprises, 46.5% of large businesses (250 people employed or more) in the EU conducted online sales in 2023. This was an increase of 7.3 pp compared with 2013 (39.2%). (....)