Bus and coach services occupy a vital role in society. In the EU, they’re the most used mode of collective transport. Given the current shortage of drivers, you would think that everything possible would be done to attract more drivers. The passenger industry relies on dedicated, professional and skilled drivers. Whether it’s to drive professional football players to their games, tourists to their destinations or commuters to school and work every day, more drivers are needed. Something Europe – as well as other regions – currently lacks. (....)