The automotive world doesn’t slow down. The technology shaping and driving the industry is ushering evolution after evolution. Vehicle software is levelling up, bringing us cars with machine learning, end-to-end perception models and more intelligent in-cabin technology. This is the dawn of the AI-defined vehicle.
The world of automotive moves fast, really fast. It was only a handful of years ago that we said, “Hello” to software defined vehicles. Ushered in as part of the continued advancements and refinements in vehicle engineering, and to some degree the move to electrification, software has become a key area of focus in vehicle design and development. But now, with developments in large language models, machine learning and neural networks, it’s artificial intelligence, AI, that’s becoming the hot new battleground of vehicle design.
Over the past decade, the automotive industry has moved steadily towards greater compute, electrification and automation. Disruption is the word on everyone’s lips. And with that, the processes and economics of how cars are designed and built have changed dramatically. (....)