• Why are European e-shoppers going back to basics? • What makes e-commerce both deeply rooted and ever-changing? • Why are out-of-home delivery, C2C platforms and social media favoured? /What drives European e-shoppers in 2023 / In 2023, European e-shoppers are going back to basics. Their main purchase criteria are straightforward: price and clarity about a product's features, ease of purchase and return, punctuality and flexibility of delivery. These criteria explain to a significant extent the growing success of out-of-home delivery and C2C platforms in 2023, continuing a development that has been observed for some years now. Despite this focus on e-shopping fundamentals, new trends for inspiration and information are also confirmed, such as the increased use of social networks. Overall, 2023 dynamics point to a stabilization of the business developments seen in recent years, with the total number of e-shoppers slightly eroding and the proportion of regular e-shoppers remaining stable. (....)