Today’s main challenge in the logistics and transport sectors is decarbonization. Electric trucks, intermodal transport, hydrogen powered vehicles, and biofuels are the most common solutions currently being discussed in terms of tackling the European Union’s (EU) ambitious emission reduction targets. However, understanding the discussion requires deep knowledge of details and technicalities and hard to understand by a non-expertise audience. Today’s available content is fragmented and lacks an overall holistic perspective on what can be achieved and how, who will stand to gain and who will end up losing in the drastic transition to Net Zero by 2050. Most importantly, what opportunities does today’s goal of decarbonization of road transport present in terms of sustainable solutions for companies. (....)