• Heathrow has awarded major agreements to WHSmith and Lagardère Travel Retail to enhance passenger experience
• The announcement follows a strategic review of the airport’s travel essentials offering, resulting in the implementation of a blended essentials strategy across all terminals
• The blended essentials approach will see Lagardère Travel Retail’s RELAY stores make their UK debut and WHSmith launch three global flagship travel retail stores across Heathrow
Today, Heathrow has announced the outcome of its strategic review of travel essentials, awarding landmark new agreements to Lagardère Travel Retail and WHSmith to deliver an improved and modernised shopping experience for passengers across its terminals.
Following feedback from thousands of passengers on how retail can support time-pressed travellers, Heathrow will implement a blended essentials strategy to offer key product categories including news, books, health and beauty under one roof in every terminal. (....)