• HERE platform gives companies the power to use their own places of interest data to customize search results on top of HERE Map Content • Pilot customers, including a major automotive OEM and consumer web mapping provider, use the HERE platform capability to help create business value, differentiate their brand, and drive new revenue streams / HERE Technologies, the leading location data and technology platform, today announced a new platform capability available for global businesses to uniquely customize the search outcomes their users receive by using their own places of interest data. As consumers demand more personalized experiences and B2C brands explore a broader range of value-add services, this new capability is a further step in enabling HERE customers and partners to deliver differentiated services. (....)