Customized Locus Origin deployment supports refrigerated operations, expanded SKU variety, and continued automation growth across HelloFresh brands.
Wilmington, Mass. – June 23, 2026 – Locus Robotics, the leader in Flexibility-First Warehouse Automation, today announced that a cold-storage hardware modification developed for HelloFresh has enabled the world’s leading meal kit company to expand chilled fulfillment capacity from 100 SKUs to 500 SKUs—a fivefold increase that supports greater meal variety and new revenue opportunities across the HelloFresh brand portfolio.
Factor, a HelloFresh brand, first deployed 13 Locus Origin robots in July 2025 as part of an initial pilot. The deployment quickly demonstrated the execution consistency and reliability required for chilled fulfillment, with Locus Origin robots averaging a mission time of just 3 minutes and 36 seconds from order induction through box drop-off. Following that strong early performance, HelloFresh expanded the deployment within three months with 26 additional Locus Origin robots, with plans to add EveryPlate fulfillment support later this year. (....)