Online shopping in the EU continues to expand, according to the latest annual survey on ICT usage in households and by individuals. In 2024, 77% of internet users bought or ordered goods or services for personal use online in the previous 12 months, increasing from 59% in 2014, marking a 17 percentage point (pp) rise. The highest percentages of internet users who made online purchases in 2024 were in Ireland (96%), the Netherlands (94%) and Denmark (91%). Conversely, Bulgaria had the lowest share at 57%, followed by Italy and Romania, both at 60%. From 2014 to 2024, significant growth was observed in Romania (+43 pp, from 17% to 60%), Hungary (+37 pp, 42% to 79%), and Lithuania (+36 pp, 36% to 72%). (....)