New AI-powered features give managers a more complete view of risk, while providing drivers with a personalized coach for every shift
SAN FRANCISCO, March 10, 2026 — Samsara Inc. (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced the addition of several new automated coaching features designed to support both managers and drivers across the entire driving journey. By providing a more complete view of risk and scaling personalized feedback through AI, these new capabilities allow fleets to reduce crashes and improve safety without increasing administrative workload.
"Through our partnership with Samsara, we have seen a clear correlation between our insurance customers who leverage driver coaching and reduced crash rates," said Alasdair MacKechnie, Head of Auto Liability at Inigo. "Sustained coaching through the Samsara platform can improve driver behavior, leading to fewer crashes, a reduction in loss activity, and insurance premium savings."
Helping managers become better coaches
Built on Samsara’s proprietary risk model, these new features help managers of lean teams to scale coaching through AI and automation:
“Turn every manager into a world-class coach: Managers can now refine how they give drivers feedback using the new AI Role Play and AI Guided Coaching features. With AI Role Play, managers can simulate real-world scenarios and tough conversations, helping prepare for difficult conversations with an AI “driver.” AI Guided Coaching Sessions equip managers with an AI-powered framework for delivering structured, effective one-on-one coaching conversations that help inspire real behavior change. (....)