The 26-airline alliance’s robust customer-centric vision is encapsulated by a new brand tagline “Together. Better. Connected.” Continued focus on innovations in customer experience, loyalty, and technology. SINGAPORE & FRANKFURT – May 13, 2022 - Star Alliance and its 26-member carriers will celebrate the 25th anniversary of the world’s first and leading global airline alliance on Saturday, May 14, 2022. This bold vision was established in 1997 based on a customer value proposition of global reach, worldwide recognition, and seamless service. It continues today by leveraging technology to foster a harmonious experience for customers. (....)