There is no doubt that artificial intelligence (AI) has become the talk of the town, with the technology seeping into the daily lives of consumers, who have utilized generative AI to have fun, do homework, and for other purposes. Nevertheless, AI has been present in various businesses across various industries, including logistics and, by extension, road freight transportation. The technology has helped companies optimize their operations, providing operating cost savings, including fuel, and thus lowering emissions. However, one of the main issues with AI is that the abbreviation has become one of the go-to buzzwords in the corporate and consumer worlds, straying away from its actual meaning and the kind of benefits it can provide to businesses, including road freight transportation. (....)