A circular economy is an economic system of closed loops where raw materials, components, and products lose as little value as possible. DFDS’ Circular Lead Ulrika Kron explains how she sees circularity as a tool for DFDS to transition into a more sustainable business. “The best way of explaining circularity is maybe to look at its opposite: The opposite of circular is linear. That’s how modern society has gone about production for the past few hundred years: we take, we make, and we discard. In a world with finite resources, it goes without saying that a linear approach just doesn’t work in the long run. (....)