Across Europe, returns are undergoing a noticeable shift. As online shopping volumes grow, product categories diversify and customer expectations continue to rise, retailers are recognising that returns management is no longer a background activity - it has become a core part of the retail experience.
For many large marketplaces, the priority is no longer the speed of delivery, but the ability to handle returned items efficiently, responsibly and with maximum value recovery. This shift is particularly significant for complex categories such as electronics, appliances and other high value goods, where the cost and operational demands of processing returns can be greatest.
Where Complexity Meets Scale: Our Work in Global eCommerce
An example of this shift can be seen in our operations for a global eCommerce platform in the UK and Germany. In Burton on Trent, we run a dedicated facility designed specifically for handling heavy, oversized and technically complex returns - the kind of products that place the greatest strain on standard fulfilment networks. (....)